Consideration-Grabbing Tricks to Get Your Enterprise Observed
The e-mail stated it was from a Shark Tank producer. They’d discovered my versatile window display invention on social media and thought it could be a wonderful match for the present. Was I ? Proper, I assumed. Who’s enjoying this joke on me? So I ignored it. Some time later, my cellphone rang, and the caller ID learn “SONY Photos.” I answered it, and essentially the most unbelievable journey started that day.
However that day solely occurred as a result of months earlier, I made a decision to focus quite a lot of our consideration and our finances on getting observed. I couldn’t afford to do it, however I additionally couldn’t afford to not. I wanted to seize some consideration – and quick.
As much as that time, my enterprise was strictly B2B. Regardless of preliminary curiosity and pleasure round my product, the buy-in from window sellers and producers was gradual. I name it the “gradual sure,” and it was slowly killing me. Payments had been excessive, orders had been low, and it was time to reevaluate our technique. So I made a decision to rent a neighborhood boutique digital advertising company to construct an e-commerce web site, create a presence on social media, and usher us into the B2C area as nicely.
Our trade has a fame for being very conventional and considerably “outdated.” However I had a really younger group of creatives arising with some fairly out-there concepts, and I gave them loads of area, going together with nearly every thing they proposed. The submit that caught Shark Tank’s consideration was a comical video of me exhibiting the sturdiness of our product by beating it with a hammer.
I appeared on Shark Tank in January of 2020, the place I received a take care of Lori Greiner. And in March of 2021, my firm was featured once more in a Shark Tank Replace.
The preliminary publicity received the eye of World 500 large Saint Gobain – the main distributor of technical textiles worldwide – who approached me about buying the retail aspect of the enterprise. A number of months in the past, we finalized the partnership, and Saint Gobain’s ADFORS division now has unique rights within the retail and dot.com area. They lately started a big-box rollout nationwide with plans to take my product – this factor I had created in my storage – world.
These are some mind-blowing outcomes that, I admit, should not typical. However I firmly consider that none of it could have occurred with out our devoted consideration to digital advertising, making a hipper, youthful model in a reasonably drained area, and profiting from each alternative to seize consideration.
Listed here are just a few nice attention-grabbing instruments that we used (and most of them are free):
Share All the pieces – on Each Social Platform – All of the Time
Our social posts (and all types of firm communication and advertising) are frequent, real, light-hearted, typically humorous, and extremely relatable. We reply to virtually each remark, admit once we’ve fallen brief, and all the time maintain it actual. Lately a Fb person commented on certainly one of our posts; “I really like your product, and I haven’t even purchased one but! How are you doing this to me? Will likely be shopping for quickly for the entire home as soon as it’s executed.” That’s the ability of considerate, strategic, AUTHENTIC advertising. Discover your voice – determine what your organization vibe can be – and keep it up, retaining in thoughts that vulnerability is magnetic.
Go Forth and Add Worth
Are you an knowledgeable in your subject? Is your organization the “main” fill-in-the-blank? Then let folks know! And even if you happen to’re not, go forward and current your self as such. You understand sufficient, and the specialists and leaders didn’t get that approach by being quiet. Contact your main trade magazines and inquire about being an everyday contributor. In lots of circumstances, they’re in search of content material and can welcome your enter. Publishing value-add blogs and articles commonly will allow you to solidify your voice, acquire publicity, and earn belief.
Let Your Voice Be Heard
Hunt down alternatives to showcase your trade data. Contemplate beginning a podcast. If that’s not possible in the meanwhile, attain out to different profitable podcast hosts and supply to be their visitor.
So, what are you doing to deliver consideration to what you are promoting model? What number of touchpoints do you might have with potential prospects – what number of methods to win them over? Should you’re undecided, it’s time for some reevaluation. Corporations that fail to embrace or successfully make the most of these highly effective game-changing instruments are leaving far an excessive amount of on the desk.
We centered on promoting ourselves as a lot as we centered on promoting our product, and Shark Tank got here to us.
What’s nonetheless on the market for you?
Joe Altieri is the CEO and Inventor of FlexScreen, the world’s first and solely versatile window display – a Shark Tank sensation. A passionate life-long learner, drawback solver, and devoted household man, Joe lives in Pittsburgh, PA, together with his spouse, Alisha.