ChatGPT could also be caught in 2021 when its builders final fed it coaching knowledge, nevertheless it’s nonetheless a tireless analysis and writing assistant.
I take advantage of ChatGPT extensively in my work, peppering it with infinite questions and asking it to dive deeper and deeper as I discover and create my content material.
I’m additionally continually discovering new methods to make use of the instrument, making the $20 month-to-month funding for a paid subscription a no brainer.
I lately spoke with considered one of my shoppers about how she’s utilizing ChatGPT, and he or she mentioned she deliberate to make use of it for electronic mail advertising and marketing.
Intrigued, I put the AI to the take a look at, touchdown on six steps you may take with ChatGPT to get nice outcomes out of your subsequent electronic mail advertising and marketing marketing campaign.
Step 1. Feed a marketing campaign temporary to ChatGPT
Simply as you’d a human assistant, give ChatGPT all the small print it must strategize and create the e-mail content material, together with:
- An summary of your organization or model
- The aim of the marketing campaign
- Marketing campaign targets
- Product, service, or program particulars
- Testimonials
- Viewers particulars
- Marketing campaign begin and finish dates
- Model voice, tone, and magnificence tips
- The way you’d like readers to really feel
For my take a look at, I instructed ChatGPT that I’m the CEO of a (fictional) teaching firm known as SaaS and Soul. I mentioned I’m launching a two-week electronic mail marketing campaign to announce and fill the following cohort of the SaaS and Soul Govt Management Program. I discussed that I need the marketing campaign’s first week to deal with informing and educating in week one and promoting in week two.
As a result of it is a take a look at and a fictional firm, I looked for govt management packages on-line, selected a random program, and fed particulars about it into ChatGPT. I additionally enter the content material of considered one of my weblog posts so the instrument may write like me.
I requested to maintain the tone private but skilled, keep away from jargon, use exclamation marks sparingly, and use bullet factors when presenting greater than three objects.
Now that ChatGPT was loaded with the preliminaries, I went to work on the marketing campaign.
Step 2. Ask ChatGPT to stipulate the marketing campaign for you
Whereas it’s true that you could possibly ask the AI to write down all of the emails with a single request, I like to recommend working by way of the marketing campaign step-by-step to keep away from murky outcomes.
Begin with the define. You’ll be able to refine your strategy from there.
Though I didn’t specify what I used to be searching for, I discovered it attention-grabbing that the instrument supplied topic strains plus particulars in regards to the electronic mail content material.
Right here’s the end result for the primary week’s value of emails.
To save lots of area, I requested ChatGPT to remodel the proposed define, displaying solely the topic strains for every day.
Step 3. Ask ChatGPT to write down the emails—one by one
Subsequent, I requested ChatGPT to concisely write the primary day’s electronic mail within the first particular person so I may see how it might strategy the undertaking.
The primary model ought to have launched the management program, so I needed to ask for a rewrite.
Asking for a rewrite means telling ChatGPT what it bought unsuitable or noting what you’d like modified and asking it to attempt once more. Asking for rewrites is nice—it’s a option to nudge ChatGPT nearer and nearer to the output you need.
The second model, which follows, is way nearer to—and possibly even higher than—what I envisioned.
While you’re glad with the primary electronic mail, transfer on to the second and proceed by way of the final. Then, optimize the topic strains.
Step 4. Ask ChatGPT to offer alternate topic strains for A/B testing
Your topic strains are essentially the most essential ingredient of your marketing campaign as a result of your electronic mail will go unread or be deleted in the event you don’t seize consideration within the inbox. That’s why it’s necessary to A/B take a look at them.
I fed the primary set of topic strains again into ChatGPT and requested for an additional set for A/B testing.
Like the primary set, this second set of topic strains captures consideration whereas hinting on the content material, engaging recipients to open the emails. You’re now prepped for A/B testing.
Step 5. Ask ChatGPT to advocate actions you may take to extend interplay and supply insights
ChatGPT does greater than write emails and topic strains. It will probably additionally provide optimization strategies—in the event you ask.
I requested the instrument to advocate actions that may improve interplay and supply insights into the marketing campaign.
The primary possibility, “embed interactive parts” sounded attention-grabbing, so I requested ChatGPT to elaborate by recommending different parts apart from polls that may work for our marketing campaign.
These concepts present loads of alternatives to dive deep into interactive parts in the event that they curiosity you.
Step 6. Ask ChatGPT to advocate autoresponder sequences primarily based on behaviors
For the ultimate ingredient of this take a look at, I requested ChatGPT to recommend automated follow-up emails primarily based on behaviors—like clicks and downloads—so I may information readers towards the following step, gently nudging them towards making use of for the SaaS and Soul teaching program.
That’s just the start of how ChatGPT may help together with your electronic mail advertising and marketing marketing campaign
I additionally may have requested ChatGPT to finish the next duties:
- Present alternate variations of the e-mail physique copy for A/B testing.
- Provide steering on integrating customized parts, comparable to industry-specific content material or addressing particular person ache factors primarily based on segmentation.
- Craft compelling CTAs for various segments or phases of the client’s journey.
- Advise on the format, visuals, and typography that can resonate with my model and have interaction my viewers.
- Design a survey or suggestions kind so I can collect insights from recipients in regards to the electronic mail content material or their perceptions of the teaching program.
- Provide insights on deciphering metrics like open and click-through charges and advise the right way to alter the marketing campaign accordingly.
- Advise on post-campaign follow-up methods, comparable to nurturing those that confirmed curiosity however didn’t enroll.
Backside line? ChatGPT is a strong assistant that may make it easier to create successful campaigns in considerably much less time.
It’s a must to information the AI to get the specified outcomes, simply as you’d must information a digital assistant or copywriter. However, total, the time and grunt work it saves you is priceless.