In a society the place some nonetheless imagine that coaches don’t become profitable or have success, Juliana Garcia makes her mark and proves that isn’t true. Born and raised in Colombia, Juliana believed that creating wealth required onerous work as a result of her mom instilled that in her since she was a toddler.
After initially expressing curiosity in teaching, nonetheless, somebody as soon as informed her that coaches don’t become profitable and don’t have success, so she put it off for some time, ultimately shifting to America to chase the American Dream. Sadly, she ended up with $30,000 price of debt earlier than she lastly determined to start out a enterprise to assist others magnetize and monetize their message to draw excessive ticket shoppers.
Juliana knew that being a coach requires a particular reward, and that the majority coaches are nice at what they do, however must have the suitable phrases to say to get shoppers and assist them. So, whereas working with private improvement manufacturers and implementing complicated funnels into her enterprise, she got here up with the thought of sharing her message and speaking with others in essentially the most genuine method potential. It has since helped her naturally acquire natural shoppers who select to come back to her for teaching steering.
Whereas offering teaching steering, Juliana developed a signature trademarked system, The Magnetize and Monetize Technique, to assist coaches make clear their message and entice premium shoppers in three key steps:
1. Unlock Your Distinctive Brilliance
Juliana believes step one is discovering what makes a coach totally different from the remainder and getting folks to need to work with them. Every individual has distinctive traits that may get them to the place they need to be.
“As a substitute of what everybody else is doing, have a look at the place the hole is between you and each different coach, and create a brand new class for your self. First, perceive who the empowered model of your previous elevated shopper is and deal with their traits; character traits, the issue they sought you out to unravel, and if they’re in the suitable level of their journey you could can help them. Second, tailor your signature methodology, solely to that sort of individual. And at last, deliver your distinctive, genuine character to your messaging by explaining the issue and the answer in a method that makes you undeniably related to them.”
2. Create Magnetic Content material
As soon as coaches know what makes them totally different, they’ll use magnetic content material that reveals vulnerability and accommodates truthful and relatable info that connects them with their viewers.
“There are three forms of content material that create a magnetic impact in your viewers. The primary sort of content material is exposing your fact by sharing private tales about what you’ve discovered. Your journey ought to go away them with the teachings you’ve acquired to allow them to implement them too. Placing your stake within the floor and sharing what you do and what you don’t imagine in, will entice your perfect group. The second sort is educating your group. You do that by breaking down their drawback, normalizing it, and providing up new options that may go away them with the takeaways that hold them engaged and following you for extra. And the third sort is to entertain them! Folks comply with others who’re entertaining, enjoyable, and human. Consider your self because the star of a actuality present and you might be inviting them into your life, you don’t have to show every part, however you must give them a glimpse of you as a human. It’s how folks will really feel reference to you.”
3. Monetize Your Affect
The third step of the system includes constructing an viewers and utilizing a course of to pre-qualify and pre-motivate the suitable shoppers to maneuver them by way of the shopping for journey.
“Be sure to are distributing your content material in the suitable locations, aka: the place they hang around on-line. As soon as folks begin elevating their hand to study extra about the way to work with you, it’s necessary to carry their hand by way of the shopping for journey. Give them a way of security in working with you by offering testimonials, sharing your course of and a few previous shopper outcomes. This makes it simpler for them to say sure. Gross sales can truly be a extremely lovely course of, and could be an intimate second between you and a brand new shopper as a result of they’re sharing their hopes and goals with you. So making a secure house for them to be susceptible permits them to calm down and belief you.”
Garcia’s on a mission to redefine the trade whereas proving that creating wealth as a coach isn’t onerous, but it surely does contain utilizing the suitable phrases and clarifying your message to draw excessive ticket shoppers.