Rob Clark has made a profession out of being tall. When the 6’4” father of 4 determined to go away his job in Michigan through the pandemic, looking for place to stay that was not as locked down, he and his household got here up with the thought to turn out to be social media influencers. They dreamed up the identify That Tall Household. “We’re tall,” says Clark. “If we stroll right into a room, individuals discover us.”
That was in March of 2021, and Clark had no job supply. He and his spouse Rachelle determined to promote their home and make a go of it. “We had 18 months to stay off the fairness from our home,” he says.
Thankfully, Clark’s earlier background in social media paid off, and the present took off. Immediately, the household—now primarily based in Greenville, Unwell. —has 2.2 million followers on TikTok, Instagram and YouTube, the place they doc their lives as a taller than common household. “I’ve seen that on YouTube or social media, for those who watch households, it begins to really feel like you recognize them,” he says.
They’re presently bringing in about $100,000 a yr from their social media endeavors, with about $1,000 to $3,000 of their month-to-month revenue coming from TikTok’s Creator Fund. The household has labored with manufacturers equivalent to Meta, Nickelodeon, Warner Brothers, Toronto Raptors, Walmart, Sam’s Golf equipment, and CROSSNET, the four-way volleyball sport. “It’s type of insane, actually, to assume we might doc our lives and make an excellent residing at it,” says Clark.
In probably the most profitable of the household’s movies on YouTube, Clark’s eldest son, Carter, who’s 7-feet tall, is standing within the entrance yard, and members of the family take turns working and trying to give him a high five. That video had 170 million views after we spoke in January.
The Clark household parlayed their tallness right into a collection of scorching YouTube and TikTork movies that pay … [+]
“Everybody at all times asks what my tools is,” he says. “Each single video was made on my iPhone. An $18 ring gentle I purchased from Amazon has been my solely funding.”
Clark says he’s been making movies since Carter was two years previous. The household, residing in Canada on the time, did a 30-day street journey that they documented in movies. All advised, they’ve made about 700 movies, he estimates.
“In the end it ebbs and flows,” he says of the household’s video making. “If the children are busy with a sport, the content material shifts slightly bit. We work it round our life.”
When TLC approached them, he says, they handed. “We knew our life must revolve round that,” he says. “We wish to run a enterprise that works for us.”
Dwelling in a small city the place they stand out due to their top, the household usually fields questions from individuals interested in changing into social media influencers.
“Nearly each school scholar needs to be an influencer to a point,” he says. “My 13-year-old daughter will, definitely be the largest influencer within the household. She simply will get it. She already has her personal accounts that do very effectively.”