High quality household time, luxurious platters of meals, and an exhilarating sport of soccer on TV- sure, Thanksgiving season is formally right here! As households worldwide gear as much as bathe love and gratitude on their close to and expensive ones, companies and types aren’t far behind both.
Through the years, Thanksgiving has confirmed to be an especially profitable time period for companies of each form and hue. And with eCommerce gross sales within the US on Thanksgiving projected to hit a staggering $6.10 billion this yr, it’s honest to say that this development isn’t going to activate its head anytime quickly.
That mentioned, be mindful the truth that tapping into this goldmine isn’t simple in any respect. The Thanksgiving cake has many suitors, and types eyeing the lion’s share should develop efficient engagement methods to captivate their clients’ creativeness (and wallets). So, how can they go about it? Nicely, as many as 74% of entrepreneurs declare that customized and focused e mail campaigns contributed to a rise of their buyer engagement. It’s honest to imagine, then, that the success tales of manufacturers this Thanksgiving are going to be formed largely by the pedigree of their e mail advertising and marketing campaigns.
Want some inspiration to get began with yours? We’ve bought you! Check out the next Thanksgiving emails from a few of the finest within the enterprise to get your artistic juices flowing!
1. Sur La Desk
Topic line: 🦃 Bear in mind me? Plan the very best Thanksgiving ever
An e mail with a tasty image of a roast turkey proper on the prime – may something scream extra Thanksgiving? However this apparent visible cue isn’t the one factor to admire on this Thanksgiving e mail from Sur La Desk. The header copy deserves point out, too; it units a transparent expectation for the readers. The minute they open the e-mail, it tells them what’s in retailer for them. The structure is neat and minimal and does a unbelievable job of showcasing the merchandise in all their magnificence and glory.
2. Alchemy Fantastic House
Topic line: The Thanksgiving Look Kim Seybert
Utilizing a GIF to showcase your services or products is a fairly ingenious transfer, and it’s even higher if you place this GIF above the fold in your e mail. Alchemy Fantastic House has ticked each these checkboxes on this attractive Thanksgiving e mail. Certain, there’s some debate in the case of utilizing GIFs in emails, however we’re all in favor of them in the case of vacation emails. Vacation emails are all about capturing the eye of your readers, and a GIF is, any day, far more able to doing that than a static picture or plain textual content. And when it features a easy slide present kind animation as this instance over right here, there are fewer issues to fret about.
3. Postmates
Topic line: Reminder: $25 Supply Charge Credit score
When your copy is crisp and intelligent and is accentuated by daring typography, very like on this Thanksgiving e mail by Postmates, the chance of your e mail getting seen shoots up dramatically. What makes this e mail additional compelling is the tone with which its physique is written- although the content material is informative, it has been peppered with the correct amount of humor and wit, thereby guaranteeing that readers stay glued to it.
4. Lovepop Playing cards
Topic line: NEW | Thanksgiving playing cards & presents
Given how greeting playing cards and presents dominate the Thanksgiving season, not many are going to look previous an e mail that fairly actually has a greeting card formed within the type of a turkey, are they? Nicely, nobody knew that higher than the parents at Lovepop Playing cards, as is fairly evident from their Thanksgiving e mail over right here. The header of the e-mail includes a easy GIF that shows their vary of Thanksgiving presents and greeting playing cards. Upon scrolling down, one discovers the vary of merchandise that they’ve in retailer for different events like Christmas, Hanukkah, and Diwali.
5. SeaBear.com
Topic line: Whereas the Turkey Is Within the Oven…
What number of of you’ll affiliate seafood with Thanksgiving? Sounds fairly weird, doesn’t it? Nicely, the advertising and marketing group of SeaBear.com is right here to persuade you in any other case. As you may see of their Thanksgiving e mail over right here, they make their case by feeding you an image of a mouth-watering loin minimize salmon fillet. So what in case your turkey remains to be cooking within the oven? Nothing’s stopping you from treating your self to some pleasant smoked salmon in the intervening time! Solely goes to point out that if you’re artistic sufficient, it doesn’t matter if the event you need to rejoice is straight associated to your companies or not; you’ll work in an angle nonetheless. Should you’re questioning what number of households switched to salmon from turkey after receiving this e mail from SeaBear.com, your guess is pretty much as good as ours.
6. Artifact Rebellion
Topic line: With Gratitude
This Thanksgiving e mail from Artifact Rebellion bears testimony to the lasting affect highly effective storytelling can have in your viewers. Set towards a visually aesthetic background picture is a heartwarming and considerate message that you just’d need to save and stash away completely in your archive. No promotional angle, no CTAs, nothing; simply an exquisitely crafted easy notice of gratitude. Not many emails you’ll come throughout would have encapsulated the ethos of Thanksgiving as craftily as Artifact Rebellion has carried out over right here.
7. Prime Get together
Topic line: A Golden Women Friendsgiving to Bear in mind
Whenever you’re working wanting concepts, you may all the time invoke popular culture to return to your rescue. Popular culture references are a common language, and utilizing them in your communications makes them immediately relatable to your readers. Over right here, Prime Get together has taken inspiration from the favored 1985 sitcom “The Golden Women” to provide you with a brand new idea referred to as “Friendsgiving” for his or her Thanksgiving e mail. Whereas the well-written e mail physique sheds gentle on their thought, using vibrant colours within the template design holds the readers’ consideration, finally main them to peruse by way of Prime Get together’s Thanksgiving choices.
8. Maisonette
Topic line: Final Probability! As much as 25% Off Thanksgiving Decor
Considering of launching a Thanksgiving sale? Borrow a trick or two from this Thanksgiving e mail by Maisonette. A easy announcement of the sale within the header, adopted by a listing of the completely different classes of the merchandise that they’ve in retailer. When unsure, preserve issues easy; it all the time works.
Wrapping Up
We hope the examples highlighted above have given you adequate fodder to get cracking by yourself Thanksgiving e mail campaigns. It’s not day by day that you just get an event to specific your gratitude to your clients, so just be sure you make this one rely!