By Isabelle Shee, CFO at GROW and 1/2 of @sheesisters, digital creators specializing in golf and life-style.
As you’ve most likely heard, TikTok is at the moment in danger once more for a ban in america. TikTok’s CEO, Shou Zi Chew and 30-plus creators lately flew out to Washington D.C. to talk on behalf of the platform.
Whether or not it’s your fundamental advertising channel or not, the thought will be irritating to creators who’ve invested time and power in constructing an viewers and platform on TikTok.
I’m a agency believer that there’s a silver lining to nearly any adverse occasion, and typically we could want a brand new perspective. On that observe, listed below are 4 methods you possibly can pivot from a possible U.S. TikTok ban, however extra importantly, future-proof your social media presence with regards to any platform.
1. Drive Your TikTok Followers To Different Platforms
We should always all the time be driving our followers to our completely different accounts and making curated content material for every platform, however let’s be actual—it is quite a lot of work and typically we need to have a life outdoors of content material creation.
What many people are responsible of doing is spending all our efforts on one killer reel and posting it on TikTok, Instagram Reels, YouTube Shorts and calling it a day. This can be a nice short-term acquire as a result of the content material will probably get extra eyes on it, nevertheless it has a long-term impact as a result of it doesn’t incentivize followers to comply with your completely different platforms.
This could possibly be a great wake-up name to start out driving your TikTok followers over to your different platforms similar to Instagram and YouTube Shorts. A technique I like to recommend doing that is to run some form of giveaway on TikTok and encourage followers to comply with your different accounts to enter the competition.
2. Use A VPN To Increase Your Viewers Demographic
A U.S. TikTok ban would imply that the majority American customers wouldn’t have the ability to entry TikTok anymore. Nevertheless, there are nonetheless international locations that haven’t banned TikTok from the general public. Proper now could possibly be a fantastic alternative to make use of a VPN and develop a world viewers outdoors of america.
A VPN, or digital personal community, is an web encryption connection that hides your IP deal with and bodily location. For instance, when you’re seeking to develop an viewers in London, you’ll flip in your VPN to indicate your self connecting from London in order that the algorithm will probably be extra prone to present your content material for this”native” space. I’ve personally used ExpressVPN, however there are numerous different nice choices like NordVPN and Surfshark, simply to call a couple of.
3. Solidify Your Presence Exterior Of Social Media
Maybe it’s a great time to start out eager about what life outdoors of social media appears to be like like. If any of our social platforms acquired wiped away sooner or later, what would your social imprint be? Would it not appear to be you by no means existed? Or would you continue to have information articles, private web sites or TV appearances that exist outdoors of your social platforms?
It could be time to start out investing in a bigger PR technique and utilizing an up to date marketing strategy that features issues like tv appearances to forestall your self from placing all your eggs into one basket.
From YouTubers who launched their own fashion lines from the platform to TikTokers who used their social media fame to land movie roles, there are various methods to make use of social media to launch into different areas for visibility.
4. Preserve Your Eyes Peeled For The Subsequent Video Platform
With all of the adverse press on TikTok, I’ve a sense {that a} new short-form video platform will seem from the woodwork quickly, so preserve your eyes and ears open for what could possibly be the following TikTok. As we all know, it’s an enormous profit to be early on a booming channel. I’ll be looking out as effectively and can share what I discover.
Whereas we all know this information cycle has been exhausting and it’s possible you’ll really feel helpless and uncontrolled, it is a good reminder to take our energy again to create our personal future. On the finish of the day, we have to see these social platforms as stepping stones for our careers, targets and aspirations. Preserve your head up, we’re all on this collectively.