In regards to the writer: Anaïs DerSimonian is a author, filmmaker, and educator keen on media, tradition, and the humanities. She is Clark College Alumni with a level in Tradition Research and Display screen Research. She has produced numerous documentary and narrative tasks, together with a profile on an NGO in Yerevan, Armenia that gives micro-loans to cottage industries and entrepreneurs based mostly in rural areas to assist create jobs, and self-sufficiency, and stimulate the post-Soviet economic system. She is at the moment based mostly in Boston.
Varduhi Movsisyan–an LA-based, Armenian-born, London-educated licensed Fashion Coach–is on a mission; to assist people all over the place acquire the boldness they should obtain their best targets. And to look good whereas doing it.
So, what precisely is a Fashion Coach?
“A Fashion Coach is a way of life skilled that mixes private styling with life teaching.” Says Vard–recognized professionally as VARD/MOV.
“A Fashion Coach helps folks to pick and magnificence garments and equipment that work for his or her physique, coloration and persona AND helps people acquire the boldness and ability set to dream massive and obtain their targets.
Her multifaceted strategy encompasses every little thing from coloration evaluation, physique form styling, and closet audits to deep, intimate conversations that uncover a shopper’s true self-image and motivations. Generally, Vard says, her work is extra counseling than it’s styling.
However the two are extra related than you would possibly suppose.
Vard, who determined to maneuver to London and alter careers a couple of years in the past, began her skilled journey as a instructor within the capital metropolis of her homeland of Armenia. Quickly, she opened her personal instructing middle–and received her first style of the entrepreneurship thrill.
“On a regular basis I spent listening to and empathizing with my college students, specializing in constructing productive habits and a sustainable wellbeing, has really labored to my profit as a Fashion Coach. It provides me a leg up on my stylist counterparts, who can are inclined to suppose they know what’s greatest for a shopper earlier than really attending to know them.”
Whereas the varsity instructor to non-public stylist entrepreneur pipeline isn’t significantly widespread, Vard says switching careers to trend with out shedding the elements of instructing that made her really feel fulfilled has given her the motivation as an entrepreneur to hit the bottom operating.
“I’m not exaggerating after I say that you would spend 24 hours a day constructing your individual enterprise and you continue to wouldn’t have sufficient time within the day. That’s why it’s so vital to discover a profession path that you’re not solely good at otherwise you care about, however one that gives deep achievement–you want that deep connection to your craft as a result of it should undoubtedly additionally turn out to be your private life. “
Whereas Vard operates just about out of Los Angeles, she additionally doesn’t thoughts assembly purchasers in-person in Los Angeles, London, and Armenia–to call a couple of. Along with her cosmopolitan journey habits, she additionally incorporates this mindset into the philosophy of her work.
As an alternative of shedding her house tradition to mix in with the remainder of the LA trend circuit, Vard leverages elements of her heritage that she sees as “transferable strengths” to tell her work as a Fashion Coach.
When requested about what Vard sees as “transferable strengths”, she has so much to say:
“From the Genocide, to Soviet rule to trendy wars, Armenians have been via so much–and as a folks, they’re fantastically resilient. All through my travels, I nonetheless preserve that Armenians are a few of the most beneficiant, hospitable, welcoming folks you’ll ever meet–and extra importantly, they know the best way to get pleasure from life’s completely happy moments to the fullest. An Armenian will carry a bouquet of flowers and a field of chocolate to each outing, even when it’s simply to their good friend’s home down the street.”
As an Armenian myself, it made me completely happy to listen to that the traditions of my tradition have been being leveraged by Vard to assist people from quite a lot of backgrounds.
“As a Fashion Coach, I like bringing this philosophy to my work–instructing purchasers the best way to make a candy occasion out of each second you may. We are able to all be taught so much from the Armenian mentality, like seeing the wonder in every little thing and never sweating the small issues. You may be robust and resilient with out shedding the softness and allure that make you YOU.”
A hardworking, self-made, and philosophically-unique entrepreneur, VARD/MOV really blends type with innovation–and reveals that you simply don’t need to have a background in enterprise or administration to observe your ardour and launch an thrilling new enterprise.
The official launch of VARD/MOV–her 2.0 rebranded enterprise–launches on June 1st.