All over the place you look, podcast stats are rising. The variety of listeners, reveals and episodes has every exploded, and the business is exhibiting no signal of slowing down. Now is a superb time to get entangled. Podcasts are at all times in search of attention-grabbing friends to introduce to their listeners, and when you have a narrative to inform and classes to share, that might be you.
Being interviewed on related podcasts generally is a low-effort strategy to resonate with tens of millions of individuals, all primarily based in your persona and expertise, which in flip can profit your corporation and private model.
Ray Blakney is an entrepreneur who has began and scaled a number of seven-figure enterprise and the founding father of Podcast Hawk, a software program that helps enterprise leaders to be booked on a number of podcast episodes monthly. Blakney himself has printed over 200 episodes on his personal podcast and been a visitor on an additional 200, with 100 of those within the final 12 months alone.
Blakney shared his 4 steps to being booked on a number of podcasts each single month.
1. Outline your objective and get clear in your worth
Earlier than beginning your journey to seem on podcasts, Blakney suggested you “have a clearly outlined objective for being on reveals.” While your targets don’t should be the identical for each marketing campaign, they need to be distinctive. For instance, “one podcast tour is likely to be to advertise a brand new product, and one other to construct backlinks to your web site.”
It’s a mistake to squeeze a number of goals into one marketing campaign and can confuse your message, so cut up your efforts up in keeping with their accompanying objective. As soon as you realize your objective, determine the worth you could add to a podcast viewers. “The important thing right here is so as to add worth, not attempt to promote something,” defined Blakney. Attempt to be of service, a font of information and a supply of nice insights. Don’t promote too quickly. “Each podcast has an outro part the place the host will ask how listeners can discover out extra about you. That’s the place you possibly can plug your services or products.”
A professional tip is to create a customized touchdown web page in your web site for each podcast you seem on with a particular provide. “This may allow you to get extra clients and observe which podcast generated probably the most gross sales. You’ll be able to then attain again out to that present for a second look or see should you can promote with them.”
2. Put together and analysis
“The success charge of a podcast outreach marketing campaign is improved by having a one-page media package,” suggested Blakney. “The pitch emails you ship must be brief and to the purpose however offering extra data that you just hyperlink to is a superb hack.” This implies an host can at all times discover out extra. Mix this with level one and use the one-pager to clarify what worth you’ll add to their viewers. Spell it out for the host and inform them what their viewers will achieve from listening to from you.
Now that you realize what you’ll share, it’s time to discover podcasts the place your message will resonate, that can allow you to attain your objective. “For instance, in case your objective is to get extra shoppers on your life coach consulting enterprise, and your message is the way you recovered spectacularly after a divorce, pin down reveals the place each these matters meet.” This may embody reveals about life after divorce, reveals about recovering from tragedy, reveals about private growth, and so forth. Area of interest down into the specifics of your message to search out podcasts which are completely aligned along with your message and may’t wait to ask you on.
Blakney recommends these 3 ways to search out podcasts. “Search on Google for ‘podcasts about [topic]’, use streaming companies equivalent to iTunes or Spotify, in addition to ListenNotes.” Make your shortlist in a spreadsheet and discover the e-mail addresses of all of the reveals, that are often on their web sites.
3. Ship pitches and comply with up
An important parts of pitching to a podcast are “guaranteeing your message is true for the viewers, making a compelling pitch in your e-mail, and following up,” defined Blakney, who added, “a compelling pitch doesn’t imply an extended one. The shorter the higher.” Blakney himself begins an e-mail pitch “with a compelling or humorous truth about me that piques their curiosity and retains them studying extra.”
The primary e-mail is a very powerful one and is the one that can get you probably the most replies, so spend probably the most time on it. After the primary line, “share the worth you possibly can add to their viewers. Analysis the podcast by going to the web site and social media accounts, studying the present description and listening to components of various episodes.” Embrace at the least two customized traces to show the e-mail just isn’t a mass mailout. On the finish, embody a hyperlink to your one-pager or LinkedIn profile to allow them to discover out extra about you.
After the primary e-mail, Blakney recommends at the least two comply with up emails. “The primary is to examine in and must be despatched three or 4 days after the primary. Preserve it brief.” He recommends you ship one other comply with up about one week later, “additionally brief, however with a reminder of who you might be and the worth you possibly can add.” After this, comply with up a couple of extra instances in one-week increments, a tactic Blakney stated has helped his shoppers “safe a couple of extra reveals, since many podcast hosts simply want chasing.”
4. Observe and promote
When you get booked on the present it isn’t the top of the journey. Blakney is aware of it’s important that you just “put together extensively for the interview and are a fantastic visitor.” This contains sending any extra data to the host in good time earlier than the recording date. “Some podcasts have an consumption type that you must full.”
Extra recommendation from Blakney for excellent preparation is to, “hearken to among the most up-to-date interviews and be aware of any widespread questions. Discover components that seem in each present, equivalent to an everyday subject of dialogue or a quickfire query part.” Observe telling your most impactful tales till you possibly can ship them completely. After that, it’s establishing an optimum recording house. “Be certain your room is quiet and that you’ve got a fantastic web connection, ideally related with an ethernet cable.” Blakney recommends investing in a great microphone, which he stated, “is value it for the sound high quality and means you’ll come throughout extra skilled.”
It’s essential that you just not solely make a great impression on the listeners but in addition the host. Put together effectively, report a fantastic episode with heaps of worth, then comply with up once more. “The day after the interview, ship the host a thanks e-mail.” Be a good higher visitor by “sharing any hyperlinks or graphics the host offers as soon as your present is reside. This may present your viewers that you’re showing on reveals and which will result in you being invited as a visitor on extra.” After that, you may wish to “ask the host for an introduction to any of their pals with podcasts which may prefer to function you.”
Having a confirmed course of that you just follow with out fail is probably the most highly effective strategy to make a hit of your podcast visitor marketing campaign. Outline your targets and verify the worth you’ll carry earlier than you do your analysis and begin your outreach. Strategy, comply with up, then put together effectively for each present that has agreed to have you ever on. Comply with up some extra to maintain the stream of podcast invites flowing.