- Heineken® has cheekily taken its dedication to completely balanced style to the subsequent stage – actually – by making a specifically designed ‘Beer Degree’, making certain their beers are served with the well-known Heineken star sat precisely horizontal to the beer floor in each glass.
- It comes as a part of a wider international marketing campaign that reveals its constant refreshment, due to the beer’s completely balanced style and premium high quality.
- The marketing campaign sees Heineken® Grasp Brewer Willem van Waesberghe completely reveal spot the superbly poured pint.
- Heineken® has labored with famend UK chef Lee Tiernan of London’s ‘F.Okay.A. Black Axe Mangal’ to showcase how its five-star premium brewing credentials delivers the right platform to transition your day from work mode to night mode.
AMSTERDAM, April 09, 2024 (GLOBE NEWSWIRE) — With 25 million serves of Heineken® throughout 192 international locations each single day*, there’s a true science to sustaining its completely balanced style and refreshment. From 100% Pure Elements, Heineken®’s well-known A-Yeast and Horizontal Fermentation Tanks – and now a ‘Beer Degree’ – a ‘extremely scientific’, Heineken® crammed spirit stage to make sure bars and tables throughout the globe are completely flat to ensure the right pint presentation!
The playful ‘Beer Degree’ comes as Heineken® in the present day launches its international marketing campaign and TVC ‘The First Ahhh!’. The marketing campaign captures the long-lasting and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken® when ending your day and beginning your night – irrespective of the place you might be on this planet.
Nabil Nasser, International Head, Heineken® Model, says: “As a model rooted in additional than 150 years of brewing heritage, our completely balanced, refreshing style has turn out to be identified internationally as an important beer to have with mates. ‘The First Ahhh!’ embodies that feeling on the finish of the day when you may seize a beer with a gaggle of mates. We additionally wish to carry some enjoyable to our credentials by creating this Big Spirit (or Beer) Degree, highlighting our dedication to the craft in true Heineken® wit and magnificence. We’re excited to bottle up that distinctive ‘First Ahhh!’ feeling and share it with the world.”
Heineken® has delivered its constant style and completely balanced style to the world with its distinctive recipe for greater than 150 years. Ever questioned what makes the right serve? Heineken® Grasp Brewer Willem van Waesberghe recommends searching for the next six indicators:
- The glass must be held on the base – this retains the beer as cool and crisp as attainable.
- The faucet must be opened in a single agency movement – your server must be assured – if opened slowly, they threat squeezing the road, leading to extra foam falling into the glass earlier than the faucet is totally opened.
- The glass must be tilted exactly at a 45-degree angle with the beer pouring down the within of the glass – this creates that mesmerising whirlpool impact that whips up the froth beneath. Keep in mind – the nozzle ought to by no means contact the beer, as this breaks the floor rigidity which impacts the crisp, refreshing style.
- The top of froth must be stable and completely balanced on the arms of the long-lasting Crimson Star, all the way in which to the rim of the glass – in scientific phrases, the right pint ought to include 95% beer, 5% foam, as this finest brings out the beer’s aroma, while stopping oxidation and your beer going flat.
- Your server ought to begin skimming the second the beer overflows, utilizing a moist skimmer at a 45-degree angle – this removes extra foam and creates an unbroken seal. Skimming removes massive bubbles on high of the froth that protects it from oxygen and maintains the top for longer.
- Wherever you get pleasure from a Heineken®, the ‘first sip’ feeling is finest loved in a glass – irrespective of the place you might be on this planet, pour your Heineken® from the bottle and into a beer glass to unlock the complete flavour expertise.
Willem van Waesberghe, Grasp Brewer at Heineken® says: “It’s straightforward to take with no consideration the refreshment and uniquely balanced style a Heineken® at all times offers – whether or not Authentic, Silver or 0.0 – as it’s so constant wherever on this planet you get pleasure from it. Nonetheless, there’s a true science behind the sip, pushed by our 5-Star Brewing Ideas, together with Heineken®’s well-known A-yeast, high quality Pure Malt, 100% pure elements, a horizontal brewing methodology and our verified Star Brewers, a title that takes 10 years to realize – that give you the ‘First Ahhh!’ feeling.”
Heineken® has labored with famend UK chef Lee Tiernan of London’s ‘F.Okay.A. Black Axe Mangal’, an knowledgeable in relation to balancing style and flavour, to showcase how its five-star premium brewing credentials make Heineken® a constant ”go-to” for diners to get pleasure from as the primary drink of the evening.
Lee Tiernan, Chef and Restauranteur says: “From the second individuals stroll into FKABAM, they need an expertise that not solely begins the evening, but in addition one thing they’ll bear in mind for the remainder of their night. The top objective of a beer and meals pairing is that when mixed, you find yourself with a extra balanced flavour than every can be alone. That’s why Heineken® is the right accompaniment for many dishes – its reasonable physique, mild, fruity style with a lingering fruit and balanced bitterness end enhances an enormous vary of flavours. My favorite elements to get pleasure from with a Heineken® embrace fatty lamb shanks, spicy sausages and the umami flavours of fermented shrimp.”
To be taught concerning the Heineken®’s 5 core brewing rules and heritage, go to the house of Heineken® in Amsterdam on the Heineken® Experience.
Editorial data:
Please discover the high-resolution marketing campaign photos here
For extra data, please contact: HNKBrand@Edelman.com
*Supply: https://www.heineken.com/global/en/our-story
About HEINEKEN:
HEINEKEN is the world’s most worldwide brewer. It’s the main developer and marketer of premium beer and cider manufacturers. Led by the Heineken® model, the Group has a portfolio of greater than 300 worldwide, regional, native and specialty beers and ciders. We’re dedicated to innovation, long-term model funding, disciplined gross sales execution and targeted price administration. By “Brewing a Higher World”, sustainability is embedded within the enterprise.
HEINEKEN has a well-balanced geographic footprint with management positions in each developed and growing markets. We make use of over 85,000 workers and function breweries, malteries, cider crops and different manufacturing services in additional than 70 international locations. Heineken N.V. and Heineken Holding N.V. shares commerce on the Euronext in Amsterdam. Costs for the strange shares could also be accessed on Bloomberg underneath the symbols HEIA NA and HEIO NA and on Reuters underneath HEIN.AS and HEIO.AS. HEINEKEN has two sponsored stage 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).
Most up-to-date data is offered on HEINEKEN’s web site: www.theHEINEKENcompany.com and comply with us on Twitter through @HEINEKENCorp.
A photograph accompanying this announcement is offered at https://www.globenewswire.com/NewsRoom/AttachmentNg/43e98927-4318-4289-9368-eff052d9911f
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