Brianna Bitton was a former Disney Imagineer who suffered from debilitating cramps and PMS inflicting a toll on her private {and professional} life. It won’t be typical for a painful interval to develop into a household affair, however it led the Bitton’s to launch O Positiv. The concept got here out of a frank dialog between Bitton and her mom, who’s an inventor, about intercourse, PMS, menopause and ladies’s well being. On the time, Bitton lived together with her brother Bobby, a advertising govt and entrepreneur, which led the household to collectively give you an answer. Noticing a spot out there for a preventative, proactive complement, the Bitton’s created their first product, FLO PMS. As an entrepreneurial household with over 20 patents, innovating on this white area and breaking generational taboos with regards to ladies’s well being was a no brainer.
“Bobby and I are clearly very shut siblings and we have been truly dwelling collectively once we got here up with FLO. I used to be actually combating debilitating cramps and PMS signs which have been taking a toll on my life. Bobby took discover and requested if there was one thing we might do? 5 years in the past we couldn’t discover a complement or vitamin that might assist with the signs I used to be coping with. So, we began researching holistic herbs and options for interval signs then had nutraceutical scientists and producers assist us develop FLO,” shared Bitton.
FLO PMS launched in 2018 as a bestselling gummy and continues to be a primary vendor for O Positiv. Their system to success was pairing confirmed components with shiny packaging and nice style whereas talking to Gen Z and Millennials via social media. O Positiv’s TikTok grew organically from zero to 100K followers inside 9 months with some movies topping 24 million views. “TikTok was such an enormous a part of our technique. We invested very early in that channel. Regardless that we had success with paid adverts on Fb and Instagram, we wished to be early in creating an natural neighborhood on TikTok,” shared Bitton.
Exhibiting up for his or her viewers to debate frequent female wellness points in a enjoyable and constructive means not solely constructed a viral following but in addition buyer loyalty. Sharing conversations that have been being held within the feedback sections of the model’s natural and paid adverts helped to make their PMS vitamin, FLO, a bestseller. “In terms of our neighborhood, whether or not or not it’s paid or natural, a large quantity of our progress is due to the feedback part of our adverts. It is evaluations of individuals speaking to one another and saying, I’ve used this and it labored or it tastes so nice or individuals asking a bunch of questions and simply cultivating this relationship with one another. Our adverts are provocative and ladies who can relate to those points begin tagging their mates, sisters and mothers within the submit,” shares Bitton. O Postiv’s prospects rapidly grew to become model advocates and FLO PMS now boasts over 100k paying subscribers with 6,000+ five-star evaluations.
After the success of FLO PMS, the Bitton’s wished to increase on different frequent feminine points which have but to obtain mass consideration akin to vaginal, pores and skin, digestive, menstrual and menopausal well being. O Positiv’s product line now expands over 18 SKU’s with URO for vaginal well being and MENO, the primary menopause-support gummy, each changing into greatest sellers behind FLO. “Well being issues akin to UTI’s and menopause assist have been areas we additionally seen didn’t have many accessible options,” says Bitton. URO Vaginal Probiotic has now develop into a #1 greatest vendor on Amazon for yeast infections and the menopause class is a gross sales chief for the model.
In terms of growing new merchandise, O Positiv’s product workforce engages their skilled medical advisory board on the earliest ideas to grasp what sorts of issues they’re seeing with their sufferers. Consultants, akin to famend OBGYN Dr. Jessica Shepherd, share their suggestions on present merchandise and overview analysis round components that may be most successfully built-in into O Positiv’s formulation. Because the product continues to develop, the specialists have interaction at each step of the best way to verify the ensuing system accommodates the proper dosages and is in the proper kind issue to offer the utmost affect towards the issue. “As part of the O Positiv workforce, when making a brand new product, I assist consider dozens of potential components to search out the system that may handle the issue for essentially the most potential ladies whereas serving to to deal with the various points in ladies’s well being that go missed,” shared Dr. Shepherd, OBGYN.
This month, O Positiv launches their latest addition to the FLO line of merchandise, FLO Ovarian Help Vitamin Capsules, a product which, once more, was born from Brianna’s private wrestle with reproductive well being. Lately identified with PCOS, Brianna’s painful and irregular durations left her looking for reduction. Every FLO Ovarian Help capsule is formulated with the scientifically backed 40:1 ratio of Myo-Inositol and D-Chiro-Inositol to assist assist ovarian well being and cycle regularity, folate to assist reproductive well being, and diindolylmethane (generally often called DIM) to assist wholesome hormone ranges.
As O Postiv expands its product providing and grows into retail channels, the mission of giving ladies confirmed options from their first interval to effectively past their final might be at its core.