Happiness, like all emotion, is troublesome to quantify. However then once more, I’ve by no means lived in Bhutan—lovingly often known as the “land of happiness.”
Bhutan is greater than a tiny, picturesque Buddhist kingdom nestled excessive within the Himalayas. It’s a nation that values happiness as one in every of its biggest assets.
To prioritize its residents’ well-being, the Bhutanese authorities considers what’s known as Gross Nationwide Happiness (GNH) to be extra necessary than the extra typical indicator of success—the Gross Home Product (GDP).
The 4 pillars of GNH are Bhutan’s environmental conservation, cultural preservation, good governance, and sustainable socio-economic improvement. Primarily, GNH measures Bhutan’s financial and ethical progress. It’s additionally a lifestyle—one which hinges on the idea that the well-being of the collective is extra necessary than the well-being of anybody particular person.
Matthew DeSantis, one of many nation’s longest-residing foreigners, has witnessed Bhutan’s GNH journey firsthand. Because the founding father of journey clothes shop, MyBhutan, and co-founder of Beyul Labs—a tech firm centered on rising economies—DeSantis has seen how GNH has created a singular sense of “oneness” in Bhutan.
“There’s this oneness with humanity, nature, and tradition,” he says. “It’s very particular.”
The Energy of Collective Unity
Whereas the present utility of Gross Nationwide Happiness is new to Bhutan, the idea was initially constructed by the nation’s fourth king, Jigme Singye Wangchuck, within the early Nineteen Seventies.
As a younger teen rising up in New York, DeSantis had the consideration of assembly Jigme Singye Wangchuck whereas attending boarding college. Their conversations spurred his fascination for the distant locale that sounded nearly utopian.
Little did DeSantis know that many years later he’d be partnering with the Royal Authorities on a nationwide archival undertaking of Bhutan’s valuable artwork and historic paperwork.
In 2010, DeSantis visited Bhutan—and by no means left. Over the course of the final decade, he’s already left an indelible mark on the nation by launching two companies, increasing entry to expertise, introducing Bhutan to baseball, and serving because the U.S. State Division’s Warden of Bhutan.
Tourism—one in every of Bhutan’s largest industries, together with agriculture and hydroelectricity—makes up an estimated 23% of the nation’s labor pressure. However a trip to Bhutan is in contrast to every other attributable to its distinctive tariff construction.
“With the intention to be in Bhutan, there’s a specific amount that’s paid per day so as to go to,” DeSantis explains. “With that comes an all-inclusive provision of companies. It features a native information, a driver, meals, resort stays, and actions.”
The tariff construction permits the tourism business stability whereas defending the 4 pillars of Gross Nationwide Happiness and offering guests with a catered expertise.
DeSantis, an completed skilled explorer, joined the tourism sector in 2013 when he launched MyBhutan—an elite journey clothes shop that takes friends on explorations of the nation’s untouched terrain. The adventures are once-in-a-lifetime experiences that embrace rafting the distant Dangme Chhu, visiting remoted mountain high temples, or working in Bhutan’s Worldwide Marathon.
Many of those charming places exist due to the residents’ deep-seated dedication to the well-being of the dominion’s forests, farmland, and animals. In reality, Bhutan is the only carbon-negative country on the planet. With the intention to retain this standing, the nation’s structure mandates that at the least 60% of its forests stay standing.
“It’s impactful,” DeSantis says, including that he believes the Bhutanese folks profit significantly from the absence of threats to their surroundings. “You will have extra peace of thoughts, and that brings extra compassion and collective unity.”
DeSantis additionally had a imaginative and prescient of introducing trendy expertise right into a burgeoning Bhutan. In 2017, he based Beyul Labs with the mission to deliver creating international locations into the digital age. The group’s inaugural undertaking was to create Bhutan’s first on-line cost gateway for overseas prospects—a serious development for the nation’s tourism business.
Touted as “expertise options for distant lands,” DeSantis and his group at Beyul Labs design each choice across the deep-rooted values, tradition, and lifestyle that the Bhutanese folks cherish.
Compassionate Management Reaps Happiness
After transferring to Bhutan, DeSantis left behind the enterprise and management philosophies he’d been taught in the US. As a substitute, he adopted the “compassion, selflessness, and mindfulness” mindset of Bhutan’s Royal Authorities—each previous and current—to raised serve his groups at Beyul Labs and MyBhutan.
“Compassionate leaders develop a relationship with folks that’s constructed on kindness and belief,” he says. “With much less concern, you may have extra kind-heartedness. With kind-heartedness comes belief. With belief comes friendship. With friendship comes cooperation.”
In Bhutan, compassionate management additionally stems from the folks’s Buddhist beliefs.
“There are three forms of management,” DeSantis says, paraphrasing the Dalai Lama. “One is a trailblazer—somebody who can go and take dangers and construct a path. The second is a ferryman—somebody who can information. The third is a shepherd—somebody who makes certain everybody round them is protected.”
Whether or not somebody is a trailblazer, ferryman, or shepherd, all three approaches to management share a dedication to the welfare of the folks—the very premise of Gross Nationwide Happiness.
And in contrast to different cultures, the Bhutan folks don’t ascribe to the concept there can solely be one chief, says DeSantis. “Each one in every of my teammates is a frontrunner,” he explains. “For any enterprise to achieve success, you could have a group who believes within the mission however may also lead the mission.”
Clearly, DeSantis praises the idea of Gross Nationwide Happiness, however how does he know if the Bhutanese individuals are really completely happy?
“[Bhutan] is among the solely locations I’ve ever seen the place all of its folks—even those that want to go away [for some time]—wish to spend nearly all of their life in Bhutan,” he explains. “That’s a really robust indication {that a} nation is creating the fitting approach for its folks.”
Possibly the Bhutanese are onto one thing. Would the world be a greater place if we had been all in pursuit of collective happiness? It simply would possibly make a journey to Bhutan to seek out out.
The dialog continues with Matt DeSantis on the Leading with Genuine Care podcast. We discuss extra about constructing a enterprise in Bhutan, the tradition of Bhutan, what leaders can be taught from the Gross Nationwide Happiness mannequin, and a lot extra. Join with me on Twitter and LinkedIn and sustain with my firm imageOne.