Ed Gandia earns $500,000 a yr working 30 hours every week doing what he loves: enterprise writing and educating colleagues the right way to construct a thriving writing follow. He teaches them by each programs and personal teaching for a specific group of purchasers.
Gandia, primarily based within the Atlanta space, began his copywriting enterprise 14 years in the past after a fast-paced profession in gross sales. He step by step reached the purpose the place he introduced in $750,000 in income yearly, bringing on contractors when he was flooded with work. Then, he determined that the tempo of his freelance profession was ruining his life-style.
“I rapidly notice I used to be burning out quick and sacrificing method an excessive amount of household time,” he says.
So Gandia took a step again and reprioritized—and now loves his present life-style, the place he works Monday by Thursday and enjoys a three-day weekend each week.
Lately, Gandia shared his recommendation with me on how different writers can construct thriving, high-revenue companies like his. The reply just isn’t churning out one article after one other.
Listed below are a few of his suggestions for leveling up your writing profession.
Area of interest down. For those who write about a subject repeatedly, attempt to develop experience in a selected space. That can assist you change into the go-to particular person consumer contemplate once they want a author on a given topic. “Slim down your discipline so you’re the apparent alternative to your goal market,” says Gandia.
He is taken this strategy together with his podcast, High-Income Business Writing. There are lots of podcasts on freelance writing and copywriting, however most are usually not as specialised as his.
Cost for “discovery.” Considered one of Gandia’s colleagues discovered that he was spending numerous unpaid time serving to his purchasers work out what engagement methods they wanted however not making any cash from that point. Now, he presents an outlined program by which he’s paid to assist them slim down their wants and create a plan. On the finish of the session, they get an audit and suggestions.
“There’s nice worth in serving to purchasers take all of their concepts down a really slim path and plan,” says Gandia. “Purchasers can both deploy the plan themselves and discover anyone to execute it—or rent you. No less than you’ve gotten paid for the worth you’ve offered.”
It is all a part of considering like each a author and an entrepreneur concurrently. “You’ll want to be greater than only a author,” he says. “You’ll want to assist purchasers provide you with inventive options. That is the place I feel freelance writing goes.”
Associate with different writers. Gandia groups up incessantly with different writers to develop lessons, programs and different joint ventures that do not require numerous time. He seems to be for writers who’ve already developed mental property that his viewers would admire — and would profit from publicizing it on his mailing record. “As soon as we’ve recorded that workshop, there are other ways we are able to resell that data down the street,” says Gandia.
One profitable workshop was with a author who helps her purchasers put collectively editorial calendars and content material methods in her “Content material Calendar Playbook.” She labored with Gandia to develop a self-study course that they marketed to Gandia’s record. The end result? They introduced in tens of 1000’s of {dollars} in additional income, says Gandia.
“Having a giant portion of my revenue automated frees me up for the lively revenue half, the place I will be choosier about purchasers and cost increased charges,” says Gandia.