Concerning the writer: Anaïs DerSimonian is a author, filmmaker, and educator considering media, tradition, and the humanities. She is Clark College Alumni with a level in Tradition Research and Display screen Research. She has produced varied documentary and narrative initiatives, together with a profile on an NGO in Yerevan, Armenia that gives micro-loans to cottage industries and entrepreneurs primarily based in rural areas to assist create jobs, and self-sufficiency, and stimulate the post-Soviet economic system. She is at the moment primarily based in Boston.
Varduhi Movsisyan–an LA-based, Armenian-born, London-educated licensed Fashion Coach–is on a mission; to assist people all over the place acquire the arrogance they should obtain their biggest targets. And to look good whereas doing it.
So, what precisely is a Fashion Coach?
“A Fashion Coach is a life-style skilled that mixes private styling with life teaching.” Says Vard–recognized professionally as VARD/MOV.
“A Fashion Coach helps folks to pick out and magnificence garments and equipment that work for his or her physique, coloration and character AND helps people acquire the arrogance and ability set to dream large and obtain their targets.
Her multifaceted method encompasses the whole lot from colour evaluation, physique form styling, and closet audits to deep, intimate conversations that uncover a shopper’s true self-image and motivations. Typically, Vard says, her work is extra counseling than it’s styling.
However the two are extra related than you would possibly assume.
Vard, who determined to maneuver to London and alter careers a number of years in the past, began her skilled journey as a trainer within the capital metropolis of her homeland of Armenia. Quickly, she opened her personal educating heart–and acquired her first style of the entrepreneurship thrill.
“On a regular basis I spent listening to and empathizing with my college students, specializing in constructing productive habits and a sustainable wellbeing, has really labored to my profit as a Fashion Coach. It offers me a leg up on my stylist counterparts, who can are inclined to assume they know what’s greatest for a shopper earlier than really attending to know them.”
Whereas the college trainer to non-public stylist entrepreneur pipeline isn’t notably frequent, Vard says switching careers to style with out dropping the elements of educating that made her really feel fulfilled has given her the motivation as an entrepreneur to hit the bottom working.
“I’m not exaggerating once I say that you might spend 24 hours a day constructing your personal enterprise and you continue to wouldn’t have sufficient time within the day. That’s why it’s so necessary to discover a profession path that you’re not solely good at otherwise you care about, however one that gives deep achievement–you want that deep connection to your craft as a result of it would undoubtedly additionally turn out to be your private life. “
Whereas Vard operates nearly out of Los Angeles, she additionally doesn’t thoughts assembly purchasers in-person in Los Angeles, London, and Armenia–to call a number of. Along with her cosmopolitan journey habits, she additionally incorporates this mindset into the philosophy of her work.
As a substitute of shedding her house tradition to mix in with the remainder of the LA style circuit, Vard leverages elements of her heritage that she sees as “transferable strengths” to tell her work as a Fashion Coach.
When requested about what Vard sees as “transferable strengths”, she has quite a bit to say:
“From the Genocide, to Soviet rule to trendy wars, Armenians have been by quite a bit–and as a folks, they’re fantastically resilient. All through my travels, I nonetheless keep that Armenians are among the most beneficiant, hospitable, welcoming folks you’ll ever meet–and extra importantly, they know learn how to take pleasure in life’s joyful moments to the fullest. An Armenian will carry a bouquet of flowers and a field of chocolate to each outing, even when it’s simply to their pal’s home down the street.”
As an Armenian myself, it made me joyful to listen to that the traditions of my tradition had been being leveraged by Vard to assist people from a wide range of backgrounds.
“As a Fashion Coach, I really like bringing this philosophy to my work–educating purchasers learn how to make a candy occasion out of each second you may. We will all study quite a bit from the Armenian mentality, like seeing the wonder in the whole lot and never sweating the small issues. You could be robust and resilient with out dropping the softness and allure that make you YOU.”
A hardworking, self-made, and philosophically-unique entrepreneur, VARD/MOV really blends model with innovation–and exhibits that you simply don’t should have a background in enterprise or administration to comply with your ardour and launch an thrilling new enterprise.
The official launch of VARD/MOV–her 2.0 rebranded enterprise–launches on June 1st.