Concerning the writer: Anaïs DerSimonian is a author, filmmaker, and educator curious about media, tradition, and the humanities. She is Clark College Alumni with a level in Tradition Research and Display screen Research. She has produced varied documentary and narrative tasks, together with a profile on an NGO in Yerevan, Armenia that gives micro-loans to cottage industries and entrepreneurs primarily based in rural areas to assist create jobs, and self-sufficiency, and stimulate the post-Soviet financial system. She is at present primarily based in Boston.
Varduhi Movsisyan–an LA-based, Armenian-born, London-educated licensed Type Coach–is on a mission; to assist of us in all places achieve the boldness they should obtain their biggest objectives. And to look good whereas doing it.
So, what precisely is a Type Coach?
“A Type Coach is a way of life skilled that mixes private styling with life teaching.” Says Vard–identified professionally as VARD/MOV.
“A Type Coach helps individuals to pick and magnificence garments and equipment that work for his or her physique, coloration and character AND helps people achieve the boldness and talent set to dream massive and obtain their objectives.
Her multifaceted strategy encompasses every part from shade evaluation, physique form styling, and closet audits to deep, intimate conversations that uncover a shopper’s true self-image and motivations. Typically, Vard says, her work is extra counseling than it’s styling.
However the two are extra linked than you may assume.
Vard, who determined to maneuver to London and alter careers a number of years in the past, began her skilled journey as a instructor within the capital metropolis of her homeland of Armenia. Quickly, she opened her personal educating middle–and obtained her first style of the entrepreneurship thrill.
“On a regular basis I spent listening to and empathizing with my college students, specializing in constructing productive habits and a sustainable wellbeing, has really labored to my profit as a Type Coach. It provides me a leg up on my stylist counterparts, who can are inclined to assume they know what’s finest for a shopper earlier than actually attending to know them.”
Whereas the college instructor to non-public stylist entrepreneur pipeline isn’t significantly frequent, Vard says switching careers to vogue with out shedding the facets of educating that made her really feel fulfilled has given her the motivation as an entrepreneur to hit the bottom operating.
“I’m not exaggerating after I say that you could possibly spend 24 hours a day constructing your individual enterprise and you continue to wouldn’t have sufficient time within the day. That’s why it’s so vital to discover a profession path that you’re not solely good at otherwise you care about, however one that gives deep achievement–you want that deep connection to your craft as a result of it would undoubtedly additionally grow to be your private life. “
Whereas Vard operates just about out of Los Angeles, she additionally doesn’t thoughts assembly purchasers in-person in Los Angeles, London, and Armenia–to call a number of. Along with her cosmopolitan journey habits, she additionally incorporates this mindset into the philosophy of her work.
As an alternative of shedding her house tradition to mix in with the remainder of the LA vogue circuit, Vard leverages facets of her heritage that she sees as “transferable strengths” to tell her work as a Type Coach.
When requested about what Vard sees as “transferable strengths”, she has loads to say:
“From the Genocide, to Soviet rule to fashionable wars, Armenians have been by way of loads–and as a individuals, they’re superbly resilient. All through my travels, I nonetheless keep that Armenians are among the most beneficiant, hospitable, welcoming individuals you’ll ever meet–and extra importantly, they know the way to take pleasure in life’s joyful moments to the fullest. An Armenian will carry a bouquet of flowers and a field of chocolate to each outing, even when it’s simply to their good friend’s home down the highway.”
As an Armenian myself, it made me joyful to listen to that the traditions of my tradition have been being leveraged by Vard to assist of us from quite a lot of backgrounds.
“As a Type Coach, I really like bringing this philosophy to my work–educating purchasers the way to make a candy occasion out of each second you possibly can. We are able to all be taught loads from the Armenian mentality, like seeing the sweetness in every part and never sweating the small issues. You will be robust and resilient with out shedding the softness and attraction that make you YOU.”
A hardworking, self-made, and philosophically-unique entrepreneur, VARD/MOV actually blends type with innovation–and reveals that you simply don’t need to have a background in enterprise or administration to observe your ardour and launch an thrilling new enterprise.
The official launch of VARD/MOV–her 2.0 rebranded enterprise–launches on June 1st.